Our bespoke AI solution transformed how an advertising agency understood and analysed their historical campaign data on Meta (Facebook and Instagram), leading to more successful campaign planning.

The client operates in the advertising industry. They are a small-sized agency with a diverse client portfolio.

The client had a very limited way of understanding and analysing their historical campaign data on Meta platforms. The analysis was previously done manually for a very small subset of the data, and it took analysts months to extract certain insights. This inefficient process hindered their ability to plan and execute effective campaigns.

We implemented our AI-driven marketing platform, Capella, to automate the analysis of historical campaign data on Facebook and Instagram. Capella provided a comprehensive analysis of the entire dataset, uncovering patterns and insights that were previously inaccessible. The platform also offered real-time analytics and predictive capabilities to aid in future campaign planning.

With Capella, the agency was able to gain a deep understanding of their Meta campaign performance in a fraction of the time. This enabled them to plan more effective campaigns, optimise their strategies, and achieve better results for their clients. The automation of data analysis freed up their analysts to focus on strategic tasks, enhancing overall productivity and campaign success.